Bloggers and brands : let’s elevate the debate!

Even though relationships between brands and bloggers go back as far as 2006, this system remains terribly misunderstood.

As Fast Company points out, in a world of jealousy, one is often afraid of the unknown.  But I have to say, a few condescending French articles haven’t helped matters much.  Fashion bloggers are described as brainless idiots, wholly superficial and egocentric, who enjoy taking pictures of themselves because they have nothing better to do.

I decided to carry out an honest filmed interview of some of these people,  to give them the opportunity of expressing themselves directly on the subject.…


Best viral videos of the week

Nike – Play Russian

Harvey Nichols – Sorry I spend it on myself

The Amazon Drone Delivery

Canal Play Launch a Coffee

VolksWagen GTI – Play the road app

 

The return of the Stan Smith

Why bring a child to earth


Best viral of the week

Volvo is really about viral these days co Jean Claude Van Damme

Google know how to story tell

 

The power of 3D printing: the most awarded agency in the world

 

Don’t judge a book by it’s cover – a great project

 

A strange rule in the NYC subway turned into fun


Kotex explores myths around the vagina

We always see the same brand case studies online.  The brands are always very trendy, like Nike, Adidas or Red Bull.  But there are many incidences of brands trying out new things, in industries that on the surface, seem a lot less sexy.

When you’re a feminine hygiene brand, it’s not always easy to find the right angle to speak out from, or to build the digital part of your brand strategy.

But this happens to be a sector where brands are being especially creative.

We all remember the famous P & G site “Being a Girl”, following teenage girls at the earliest age to convert them as quickly as possible to the group’s products. …


The vicious circle of hyper-visionaries

When a business fails, it’s relatively easy to explain in 3 broad steps what led to this failure and what should have been done.

Of course, if you had been there it probably would have been different… whatever… what a bunch of…

This attitude of intellectual superiority may be pleasant, but it happens to be totally mistaken.

This article opened my eyes.  I plead guilty.  I have to confess that whether through a blog or simply because people ask for your opinion, there’s a tendency to reply without necessarily being familiar with the whole context.…


Why e-commerce pure players are dead ?

I can already imagine you reading this note and linking it to Amazon’s recent decision to stop allowing the combination of free delivery and a 5% discount on books in France.  But that’s not what this is about.

Amazon is indeed a unique among e-retailers, because of its strategy but also because of the funds that have enabled it to hold on for so long despite being in the red at times.

So why this assumption ?

In reality, the idea isn’t a new one because back in 2011, the CEO of Ebay had announced the death of e-commerce. …


5 cases of very creative use of social media

Today, I have the pleasure of welcoming Florence Martinn on my blog.  Florence gave me an article that I thought would be meaningful to you and I have gladly accepted to share it.

I’ll hand it over to her :

Creativity – the secret in today’s internet world if you want your brand to find its place.

Some companies do this very well, others less.  The key is finding the platforms that are the right fit for a given business and which allow it to represent its identity properly.…


Best viral videos of the week

The story of the creation of the word : Phubbing

Cats are really viral

 

Telekinetic Coffee Shop Surprise

The Samsung Galaxy Gear

A video clip with 4000 Portraits

When Coca Cola create a park


Why women buy handbags and men buy big cars

Smack in the middle of Eckhart Tolle’s “A New Earth”, a book on the fundamental difference between the ego and the rational mind,  you’ll find a paragraph that speaks of marketing.  I thought it might be interesting to share it with you.

Even you are perfectly aware of what we do as a profession, I find these sentences to be of particular interest, given that we still can lose ourselves from time to time, both as marketers and as consumers.

The advertising specialists of the world know perfectly well that if they hope to sell things that people don’t really need, they must convince them that these items will add something to the way they see themselves or how others perceive them.