Payment, Reach, Experience: the Rocketing Journey through Mobile Business in China

We all know that China is VERY important in our business life, however and for a reason that I hardly understand, we tend to focus only on what is happening in the U.S. or in Europe and are considering China as very far.
This is a huge mistake especially when it comes to digital and moreover to mobile as the future worldwide champions will be (already are) asian for sure.
Laure de Carayon who is a wellknown specialist of China and who is organizing an amazing conference on China every year is kindly sharing with us what she has learned from the GMIC 2014 (China Connect was a supporting partner of GMIC 2014).…

Social Media Gurus have lied to you…now what?

Since the appearance of Social Media, and the relative empowerment of the consumer, we’ve been trying to tell marketers they can have visibility for free.
Just like magic…
In 2006, we witnessed the emergence of the expression “Viral video” which, at the time basically meant: “upload a funny “home-made” (read: low-budget) video on Youtubeand you’re done – just sit and wait for success to come your way.
Well, reality is far from this candyland world.
Then, we saw the rise of blogs, Facebook, Twitter and so many other social networks.They all tried to tell marketers that it was all about “earned media” – visibility for free,without any effort.

10 interesting figures on the Internet in Russia

When we think about Digital, Russia is not the first country to pop into our mind.
Honestly it is also due to the fact that we don’t read so many studies and have proper statistics to better understand how the market is evolving.
However Russia has a lot of potential as the Internet penetration rate is still very low compare to the U.S. (51% Vs 89%) but growing very fast.

So here are some interesting figures on the state of the Internet in Russia so you can catch up: 

  • 51% Internet penetration
  • 55% Mobile penetration
  • 63,5 millions internet users in Russia (+13,5% YTD)
  • 16,4 millions smarphone and 8,2 millions tablet were sold in 2013
  • 9 min 23 use per day (-2,95 YTD)
  • Mobile are used in 21,7% of the internet connection (to be compared to France (4,6%) or Turkey (2.3%).)
  • VKontakte is still the biggest Social Network with 49 millions user when Facebook only have 14 millions users and Twitter 5 millions
  • By 2015, 45% of Russian population should be active, at least, on one social network
  • 44% of mobile internet users are living in small cities
  • Ecommerce represent $16,5 billions in 2013 and is rising fast (+27% YTD 2012)

Find out more in that presentation 

The fundamental mistake with Customer Relationship Management

I had a very interesting discussion of the value of the customer relationship, during a recent conference that I gave on the topic.

I have already mentioned here that in French business culture, the customer is seen as a necessary evil, in particular in the B2C space.

Therefore, what we refer to as “the customer relationship” usually revolves around a strategy designed to avoid human contact.  The Interactive Voice Response or IVR is the most glaring example of this.

The truth is that we never really try to satisfy our customers. …

Best viral videos of the last weeks

I’ve been a bit late these last weeks but here are the best videos I found :

Coca Cola asking for silence at the cinema


OndAzul: how to create a campaign on SnapChat?


Flush to Paradise

Apotek: an ad that might blow you away


TED: when technology, creativity & design meet

A weird Japanese ad

The SXSW 14’s killer app

I just came back from my very first SXSW and although this was amazing in many ways it was also very frustrating.

SXSW really resembles Twitter in the sense that during 5 days so many conferences take place at the same time and of course you want to meet people but there are also exhibitions… Well, in the end, you have to accept that you’re going to miss most of it.

I attended many great speeches and they were all very interesting whether is was about UX, Porn, Content, Heathcare and so many other topics…

However what struck me the most while I dove into an ocean of over connected people was that nothing would ever replace a real human connection.…

Real-Time Marketing: How brands are trying to take advantage of Ellen’s Selfie

Unless you are not connected on the Internet (which mean you can’t read this post either), you couldn’t miss the tweet from Ellen at the Oscar ceremony yesterday  as it became the most famous Tweet since the creation of twitter (almost 3 millions retweets and 1.5 millions  favorites) .

I will not enter (at least not in this post) the debate of what people focus their attention on but I want to point out that this selfie (the trend everybody talked about in 2013) might be the beginning of the end of the trend.…

2013’s best digital campaigns

This is the 3rd year that I create this selection which is not a ranking of the most viewed videos but really is a subjective personal selections of case studies or just videos that seems relevant to me because they were bringing something new.

Some of the videos will not even explain a digital campaign (like Nivea in Brazil) and some operation are more integrated (like the Phubbing in Australia or Milka in France).

I really enjoyed creating this slideshare and I hope you’ll enjoy going through it.…