A Heartwarming video from Thailand
Nike & Printed ad
When Data leads you wrong
An incredible projection mapping
Volvo Truck – when B2B is going viral
Audi is going Diesel
This might sound like a joke, but it isn’t.
This video, released this summer, looks like it could have been commissioned for a sociological study on behaviour in the consumerist world. But it’s actually a communications campaign carried out by the luxury brand Alexander Wang.
Although this brand isn’t very well-known in Europe, it’s very popular in the United States.
In fact, according to Kanye West in his song “New Slaves”, “Used to only be niggas now everybody playing / Spending everything on Alexander Wang”
In a nutshell, the brand decided to invite its regular customers in the New York area to a free-for-all in a clothes-filled warehouse, and film everyone’s reactions.…
A very smart print ad for Brasil
A like Machine for Pepsi – Buying fan a new way
We didn’t start the viral – great compilation
The very first interacial family in an ad
A violent advertising against driving and drinking
The coca Cola sharing can
So clever operation from Scrabble
Coca Cola bringing India & Pakistan together
Craziest ad for sushi live from Japan:
Us your eyes to win a Samsung S4
Such a clever idea to prevent people driving drunk
Another very cool idea for preventing people to drink and drive
This was a great year for innovative and groundbreaking campaigns, we’ve seen more and more 360° campaigns (like from American Express) which are not purely online or offline but really use the whole range of communication tools. This year, we’ve also seen brands such like Nike focusing on their brand’s promise instead of just their products, delivering an amazing product like the fuelband.
This presentation is also an invitation to take a quick trip around the world, as there are campaigns from Thailand, Russia, Brazil, Sweden, Belgium, France, Australia, UK, Germany, Canada and the U.S.…