Viral


Lately best viral campaigns

I touch Myself – Australia

Beats – The game before the Game

We Believe – Australian Paralympic Committee

Rip Curl Search GPS

TetraPak going Augmented Reality

The Life saving Cable Project – Azebaijan

Obi Renovated Billboard

Call for dad – Dove


Real-Time Marketing: How brands are trying to take advantage of Ellen’s Selfie

Unless you are not connected on the Internet (which mean you can’t read this post either), you couldn’t miss the tweet from Ellen at the Oscar ceremony yesterday  as it became the most famous Tweet since the creation of twitter (almost 3 millions retweets and 1.5 millions  favorites) .

I will not enter (at least not in this post) the debate of what people focus their attention on but I want to point out that this selfie (the trend everybody talked about in 2013) might be the beginning of the end of the trend.…


2013’s best digital campaigns

This is the 3rd year that I create this selection which is not a ranking of the most viewed videos but really is a subjective personal selections of case studies or just videos that seems relevant to me because they were bringing something new.

Some of the videos will not even explain a digital campaign (like Nivea in Brazil) and some operation are more integrated (like the Phubbing in Australia or Milka in France).

I really enjoyed creating this slideshare and I hope you’ll enjoy going through it.…


Best viral videos of the week

Nike – Play Russian

Harvey Nichols – Sorry I spend it on myself

The Amazon Drone Delivery

Canal Play Launch a Coffee

VolksWagen GTI – Play the road app

 

The return of the Stan Smith

Why bring a child to earth


Best viral of the week

Volvo is really about viral these days co Jean Claude Van Damme

Google know how to story tell

 

The power of 3D printing: the most awarded agency in the world

 

Don’t judge a book by it’s cover – a great project

 

A strange rule in the NYC subway turned into fun