“Since its inception in 2005, the engine of this blog is my thirst for knowledge and willingness to share.”
It is not a coincidence, since the beginning, he invites you out of the frame.
While marketing is a living science, too many professionals refer only to university.
Not they are no longer valid, however, they deserve to be compared with today’s practice. This is what I try to do through this blog trying to be accessible and clear as possible.
Graduated from Euromed and Aston Business School, Gregory Pouy is primarily a marketer.
He made his debut as an advertiser at Noos at first and then finally in Goldwell and Bouygues Telecom. During this time, he worked in marketing development and clients loyalty both in B2C B2B.
Opening his blog in 2005 initiated his entry into the digital world by becoming CEO of BuzzParadise (Vanksen group) and then Director of Communication and stategy of Vanksen group eventually joining Nurun where he created and led the media / social media department.
In 2012, he founded the consulting firm LaMercatique to assist companies and organizations in understanding and integrating the digital world.
Trainer for many years, Gregory also teaches in several schools including HEC, ESSEC, Hetic and Dauphine. He also writes for online newspapers (Frenchweb, Journal du Web), different medias (Le Figaro, Les Echos …) and collaborates regularly in writing books on marketing at the digital age.