Which luxury brands inspire the Gen Z the most?

Maybe you’re thinking… “We don’t care. Those Gen Zs, most of them don’t have enough cash to buy luxury goods anyway!”
Well, think again…
Actually, we care a lot about what is inspiring the Gen Zs, for different reasons.
One reason is that some can afford luxury and would be ready to spare money to just to own a single piece.
Another is that luxury is all about inspiration. When the Gen Z grow older, it will become the luxury brands’ regular clients.


What is luxury in 2016?