Spielberg’s next big movie project is designed specifically for virtual reality.
The announcement was made this month, and we will see more and more of these announcements in the coming months and years.
In fact, Spielberg is not the first filmmaker to do this. The porn industry (as always) was the first to experiment on this front, and has created some fascinating experiences.
Virtual reality has probably been the most talked about subject of 2015. This should continue to be the case in 2016, with increasingly realistic projects being launched.
Mark Zuckerberg talked about virtual reality in his major conference on March 2015. Thousands of articles have been published on the subject. Many experiences have been created, and they don’t all involve sex.
Virtual reality will offer amazing experiences
One of the most incredible experiences currently being talked about is concerts.
You’re standing in front of a crowd, yelling and dancing.
The loud music fills your ears. You can hear the singer on your left, you turn your head and there she is. You can see Beyoncé, dancing, moving… You walk toward her… She doesn’t really pay attention to you, but you get so close that you can see the sweat on her face… Her moves, the way she dances and sings at the same time… It’s just unbelievable. What a performer!
3D movies were just the very beginning of a larger movement in the entertainment industry.
Virtual reality has the potential to change the way filmmakers tell stories, and it could disrupt the whole industry – why go to a theater to see a VR movie when you live the experience through a mask?
There are so many different applications for virtual reality, and they will change everything forever.
VR will ultimately create new services
Imagine you’re renovating your country house, 200 miles from your home. Being able to follow everything through VR in real time will be amazing. Or you could visit a hotel room, for example, to make sure you choose the right one. What about when you’re buying a second-hand product?
Many business models will change
But think about this: if you can have such amazing experiences while sitting at home, then what’s reality about?
“Reading is like travelling without having to take the train.” This early 20th century quote from Francis de Croisset is a pretty relevant description of the current situation.
Let’s analyze what has happened in the music industry.
Before the digital era, the music industry’s business model was based on selling records or CDs At the time, real life experiences, i.e. concerts, were created in order to sell more records.
But nowadays, the business model is based on concerts. The real life experience is everything.
How will the music industry’s business model change to accommodate virtual reality?
I believe that attending concerts will be reserved for a wealthy elite. The bulk of the business will be made through virtual reality, with people experiencing the concert from their living rooms, and possible online music sales.
We say there’s no such thing as online vs. offline.
Will we also be able to say that there’s no such thing as real life experience vs. virtual reality?
Or, as some predict, will virtual reality experiences improve real life, since you’ll be able to “live” experiences that you can’t really have in real life.
And if so, to what extent?
I believe VR will add value to real life experiences, which will somehow become rarer.