What your brand is doing is not strategic

One of the problems with digital is that it’s moving quickly in many directions. Most marketers are lost and don’t really know which direction they should go in.
Should we invest in social or search or bloggers? Should we focus more on Instagram, Snapchat, or maybe we should go into breakthrough technologies like immersive 3D…  But then, what’s about the collaborative economy….
Well, you probably know what I’m talking about… It’s always the same questions, over and over again.

1. When you’re lost, go back to basics

I’m a big believer in going back to basics when you’re lost, and using that as a choice decision funnel.…