This post was originally published on CMO.com
It is always very interesting to discuss about the future of retail, especially in the luxury industry.
I’ve come across 2 types of people:
– People who view Digital and Tradition as being in opposition, and therefore reject Digital
– People who are afraid of being late and who invest everywhere to make sure they are digital. They usually start with very expensive gigantic screens that are of no use to the end consumer.
Whenever digital transformation is involved, it is very important to go back to the basics.…