Innovating in a digital world is the subject I’ve covered at the EMEA Adobe Summit last month and I wanted to share it with you today.
Innovation is a broad subject and many people are talking about it.
Most of all, innovation is not about technology but about personal qualities that you have to develop in order to be more creative.
I tried to cover this in a very short speech with some slides that I’m sharing today with you.
Each time there is a (hopefully) relevant example that helps to understand what I really mean.…
I touch Myself – Australia
Beats – The game before the Game
We Believe – Australian Paralympic Committee
Rip Curl Search GPS
TetraPak going Augmented Reality
The Life saving Cable Project – Azebaijan
Obi Renovated Billboard
Call for dad – Dove
We all know that China is VERY important in our business life, however and for a reason that I hardly understand, we tend to focus only on what is happening in the U.S. or in Europe and are considering China as very far.
This is a huge mistake especially when it comes to digital and moreover to mobile as the future worldwide champions will be (already are) asian for sure.
Laure de Carayon who is a wellknown specialist of China and who is organizing an amazing conference on China every year is kindly sharing with us what she has learned from the GMIC 2014 (China Connect was a supporting partner of GMIC 2014).…