The SXSW 14’s killer app

I just came back from my very first SXSW and although this was amazing in many ways it was also very frustrating.

SXSW really resembles Twitter in the sense that during 5 days so many conferences take place at the same time and of course you want to meet people but there are also exhibitions… Well, in the end, you have to accept that you’re going to miss most of it.

I attended many great speeches and they were all very interesting whether is was about UX, Porn, Content, Heathcare and so many other topics…

However what struck me the most while I dove into an ocean of over connected people was that nothing would ever replace a real human connection.

It is a very different experience to meet someone online, to talk, to chat, to hangout and to meet in real life. The people who are familiar with SXSW will tell you one thing: “I didn’t attend many conferences but I spent my days here meeting amazing people, some of them I already knew and some new folks”.

I shared the exact same experience as I met people I already knew IRL and with whom I’m in contact pretty often on the social web but the real interactions we had during these few days are so much more meaningful.

So there it is, the human connection remains the killer app even at a digital conference and it is very reassuring.

gregfromparisAuteur: Grégory Pouy
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