Bloggers and brands : let’s elevate the debate!

Even though relationships between brands and bloggers go back as far as 2006, this system remains terribly misunderstood.

As Fast Company points out, in a world of jealousy, one is often afraid of the unknown.  But I have to say, a few condescending French articles haven’t helped matters much.  Fashion bloggers are described as brainless idiots, wholly superficial and egocentric, who enjoy taking pictures of themselves because they have nothing better to do.

I decided to carry out an honest filmed interview of some of these people,  to give them the opportunity of expressing themselves directly on the subject.…

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