Guerlain is one of this very rare true luxury brand in the perfume industry. To make sure people remember, they created this amazing movie in 2 version : 5 min & 3 min telling the love story on which is based one of their icon perfume: Shalimar. When watching this ad, it is impossible not to remember the one Cartier did last year. With this film they anchored the brand in the luxury division far away from many brands but also I feel they really succeed to refresh the brand as the film is very sensual & sophisticated.
gregfromparisAuteur: Grégory Pouy