This was a great year for innovative and groundbreaking campaigns, we’ve seen more and more 360° campaigns (like from American Express) which are not purely online or offline but really use the whole range of communication tools. This year, we’ve also seen brands such like Nike focusing on their brand’s promise instead of just their products, delivering an amazing product like the fuelband.
This presentation is also an invitation to take a quick trip around the world, as there are campaigns from Thailand, Russia, Brazil, Sweden, Belgium, France, Australia, UK, Germany, Canada and the U.S.
I have also tried to identify a key take away for each campaign.
“The slide deck was produced with love, and I hope you’ll enjoy the ride!”