If marketers know very well how to use most social networks starting with Youtube and Instagram, they are still forgetting about Slideshare most of the time.
I have to admit it is less straight forward for a marketer to play around with a powerpoint presentation…
Slideshare is a B2B tool but there are many ways to be creative within a presentation and Slideshare rank very well on Google.
Since Linkedin acquired them, there are also ways to share presentation on this social networks which is definitely on the rise.…
Edeka – Kassensymphonie
Sara X presents a very Sara Xmas
The North Face: see for yourself Cab
Lego Time-Lapse: Build your Lego Christmas
EITB: RadioTerapia Caso
Youtube Rewind 2014
Viral image via @shutterstock…
Enhance your lighting with GE
Rebound on a viral hit for Cancer
BBC: for the love of music
Chanel N°5: the one that I want
North Face in Japan – retail
We need to talk – Pedigree
We Need to Talk – Pedigree from [Central Films] on Vimeo.…
VOLVIC from Digital District™ VFX Post-Pro on Vimeo.
Beats by Dre feat Serena Williams
Mega Facs – Sochi 2014
How the sun see you
A scratch Banner by AIAIAI x Stones
AIAIAI x Stones Throw scratch banner from AIAIAI on Vimeo.…
Many things are written everyday on the social web and how brands can embrace it.
I wrote this post a few months ago and as it was successful in it’s french version, I decided that I should do a presentation out of it.
Because I love what I do, I refuse to tell stupidities to my clients.
Unfortunately, many are wasting those conversations tools as they are trying to apply the old methods.
Therefore, I decided to launch this presentation to help marketers better understand how they can use those tools.…
Back in 2007, as I was the General Manager of BuzzParadise, we handled the very first operation involving bloggers for one of the most iconic global luxury brands.
At that time, it was really modern for a luxury brand to integrate bloggers into a strategic marketing plan or even to simply create a presence on social networks.
Brands were struggling with the fact that they could ruin their mystique, they were concerned that to stay inspirational they needed to remain out of the conversation. Ultimately the issue on everyone’s lips was ‘control’ and still to this day to a certain extent this is ‘the big issue’ when it comes social media.…
It is very interesting to work with different brands and discuss with them how they embrace digital within their strategy.
Digital is creating a tsunami in most organizations and most of them still don’t exactly know how to handle it.
For years, we’ve been talking about “social media strategy” and then “digital strategy,” but as the markets are becoming more mature, we now talk about “digital transformation”.
From a silo, where digital was left as a standalone activity, it has become a transformation tool. This is not only rhetoric, but also a deep change of the perception of digital.…