nike-play-russian

10 interesting figures on the Internet in Russia

When we think about Digital, Russia is not the first country to pop into our mind.
Honestly it is also due to the fact that we don’t read so many studies and have proper statistics to better understand how the market is evolving.
However Russia has a lot of potential as the Internet penetration rate is still very low compare to the U.S. (51% Vs 89%) but growing very fast.

So here are some interesting figures on the state of the Internet in Russia so you can catch up: 

  • 51% Internet penetration
  • 55% Mobile penetration
  • 63,5 millions internet users in Russia (+13,5% YTD)
  • 16,4 millions smarphone and 8,2 millions tablet were sold in 2013
  • 9 min 23 use per day (-2,95 YTD)
  • Mobile are used in 21,7% of the internet connection (to be compared to France (4,6%) or Turkey (2.3%).)
  • VKontakte is still the biggest Social Network with 49 millions user when Facebook only have 14 millions users and Twitter 5 millions
  • By 2015, 45% of Russian population should be active, at least, on one social network
  • 44% of mobile internet users are living in small cities
  • Ecommerce represent $16,5 billions in 2013 and is rising fast (+27% YTD 2012)

Find out more in that presentation 

How-to-Fire-Someone-over-the-Phone

The fundamental mistake with Customer Relationship Management

I had a very interesting discussion of the value of the customer relationship, during a recent conference that I gave on the topic.

I have already mentioned here that in French business culture, the customer is seen as a necessary evil, in particular in the B2C space.

Therefore, what we refer to as “the customer relationship” usually revolves around a strategy designed to avoid human contact.  The Interactive Voice Response or IVR is the most glaring example of this.

The truth is that we never really try to satisfy our customers. …

create the buzz

Best viral videos of the last weeks

I’ve been a bit late these last weeks but here are the best videos I found :

Coca Cola asking for silence at the cinema

 

OndAzul: how to create a campaign on SnapChat?

 

Flush to Paradise

Apotek: an ad that might blow you away

 

TED: when technology, creativity & design meet

A weird Japanese ad

SXSW 14

The SXSW 14′s killer app

I just came back from my very first SXSW and although this was amazing in many ways it was also very frustrating.

SXSW really resembles Twitter in the sense that during 5 days so many conferences take place at the same time and of course you want to meet people but there are also exhibitions… Well, in the end, you have to accept that you’re going to miss most of it.

I attended many great speeches and they were all very interesting whether is was about UX, Porn, Content, Heathcare and so many other topics…

However what struck me the most while I dove into an ocean of over connected people was that nothing would ever replace a real human connection.…

selfie oscar Ellen DeGeneres

Real-Time Marketing: How brands are trying to take advantage of Ellen’s Selfie

Unless you are not connected on the Internet (which mean you can’t read this post either), you couldn’t miss the tweet from Ellen at the Oscar ceremony yesterday  as it became the most famous Tweet since the creation of twitter (almost 3 millions retweets and 1.5 millions  favorites) .

I will not enter (at least not in this post) the debate of what people focus their attention on but I want to point out that this selfie (the trend everybody talked about in 2013) might be the beginning of the end of the trend.…

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2013′s best digital campaigns

This is the 3rd year that I create this selection which is not a ranking of the most viewed videos but really is a subjective personal selections of case studies or just videos that seems relevant to me because they were bringing something new.

Some of the videos will not even explain a digital campaign (like Nivea in Brazil) and some operation are more integrated (like the Phubbing in Australia or Milka in France).

I really enjoyed creating this slideshare and I hope you’ll enjoy going through it.…

Je suis un blogueur

Bloggers and brands : let’s elevate the debate!

Even though relationships between brands and bloggers go back as far as 2006, this system remains terribly misunderstood.

As Fast Company points out, in a world of jealousy, one is often afraid of the unknown.  But I have to say, a few condescending French articles haven’t helped matters much.  Fashion bloggers are described as brainless idiots, wholly superficial and egocentric, who enjoy taking pictures of themselves because they have nothing better to do.

I decided to carry out an honest filmed interview of some of these people,  to give them the opportunity of expressing themselves directly on the subject.…

create the buzz

Best viral videos of the week

Nike – Play Russian

Harvey Nichols – Sorry I spend it on myself

The Amazon Drone Delivery

Canal Play Launch a Coffee

VolksWagen GTI – Play the road app

 

The return of the Stan Smith

Why bring a child to earth

create the buzz

Best viral of the week

Volvo is really about viral these days co Jean Claude Van Damme

Google know how to story tell

 

The power of 3D printing: the most awarded agency in the world

 

Don’t judge a book by it’s cover – a great project

 

A strange rule in the NYC subway turned into fun