Hard job

The main obstacle to digital transformation

Whenever we think digital transformation, we naturally think marketing, communication, product development or retail.  We generally try to figure out how to offer a seamless experience to our clients.   Many fantastic models and matrices exist to help accomplish this.

Nonetheless, through my various experiences with global groups and international brands, I have realized that the operational problem, as important as it may seem, isn’t the central issue.

I once met with the head of a very well known B2C brand in France.  I had been asked to convince her that there were alternatives to TV marketing, particularly internet. …

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The Future Of The Luxury Shopping Experience

This post was originally published on CMO.com

It is always very interesting to discuss about the future of retail, especially in the luxury industry.
I’ve come across 2 types of people:
- People who view Digital and Tradition as being in opposition, and therefore reject Digital
- People who are afraid of being late and who invest everywhere to make sure they are digital. They usually start with very expensive gigantic screens that are of no use to the end consumer.

 

Whenever digital transformation is involved, it is very important to go back to the basics.…

best slideshare 2014

Must read presentations to show to your CMO for 2014

If marketers know very well how to use most social networks starting with Youtube and Instagram, they are still forgetting about Slideshare most of the time.
I have to admit it is less straight forward for a marketer to play around with a powerpoint presentation…
Slideshare is a B2B tool but there are many ways to be creative within a presentation and Slideshare rank very well on Google.
Since Linkedin acquired them, there are also ways to share presentation on this social networks which is definitely on the rise.…

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A strategic vision of Social Media

Many things are written everyday on the social web and how brands can embrace it.
I wrote this post a few months ago and as it was successful in it’s french version, I decided that I should do a presentation out of it.
Because I love what I do, I refuse to tell stupidities to my clients.
Unfortunately, many are wasting those conversations tools as they are trying to apply the old methods.
Therefore, I decided to launch this presentation to help marketers better understand how they can use those tools.…