Whenever we think digital transformation, we naturally think marketing, communication, product development or retail. We generally try to figure out how to offer a seamless experience to our clients. Many fantastic models and matrices exist to help accomplish this.
Nonetheless, through my various experiences with global groups and international brands, I have realized that the operational problem, as important as it may seem, isn’t the central issue.
I once met with the head of a very well known B2C brand in France. I had been asked to convince her that there were alternatives to TV marketing, particularly internet. …
This post was originally published on CMO.com
It is always very interesting to discuss about the future of retail, especially in the luxury industry.
I’ve come across 2 types of people:
- People who view Digital and Tradition as being in opposition, and therefore reject Digital
- People who are afraid of being late and who invest everywhere to make sure they are digital. They usually start with very expensive gigantic screens that are of no use to the end consumer.
Whenever digital transformation is involved, it is very important to go back to the basics.…
If marketers know very well how to use most social networks starting with Youtube and Instagram, they are still forgetting about Slideshare most of the time.
I have to admit it is less straight forward for a marketer to play around with a powerpoint presentation…
Slideshare is a B2B tool but there are many ways to be creative within a presentation and Slideshare rank very well on Google.
Since Linkedin acquired them, there are also ways to share presentation on this social networks which is definitely on the rise.…
Edeka – Kassensymphonie
Sara X presents a very Sara Xmas
The North Face: see for yourself Cab
Lego Time-Lapse: Build your Lego Christmas
EITB: RadioTerapia Caso
Youtube Rewind 2014
Viral image via @shutterstock…
Enhance your lighting with GE
Rebound on a viral hit for Cancer
BBC: for the love of music
Chanel N°5: the one that I want
North Face in Japan – retail
We need to talk – Pedigree
We Need to Talk – Pedigree from [Central Films] on Vimeo.…
VOLVIC from Digital District™ VFX Post-Pro on Vimeo.
Beats by Dre feat Serena Williams
Mega Facs – Sochi 2014
How the sun see you
A scratch Banner by AIAIAI x Stones
AIAIAI x Stones Throw scratch banner from AIAIAI on Vimeo.…
Many things are written everyday on the social web and how brands can embrace it.
I wrote this post a few months ago and as it was successful in it’s french version, I decided that I should do a presentation out of it.
Because I love what I do, I refuse to tell stupidities to my clients.
Unfortunately, many are wasting those conversations tools as they are trying to apply the old methods.
Therefore, I decided to launch this presentation to help marketers better understand how they can use those tools.…